About Mako Core
Your technology partner, starting with your website
Mako Core builds Intelligent Websites — a redefinition of the traditional website. We transform the site you have or create a new one, connect the tools you already use, and put the workflows that matter most in place. AI prepares. People decide. Configured for you, not by you.
What is Mako Core?
Your website, turned into the core of your business
Most owner-led businesses run on a pile of disconnected software — a website, an inbox, a CRM, spreadsheets, and a couple of AI tools that don't talk to each other. Mako Core starts with something familiar: your website. We turn it into an intelligent one that answers customers in your voice, captures leads, and connects to the tools you already use.
Behind it is one workspace that learns your company — what you sell, who you serve, and the rules you run by. Ask it what to focus on this week, and it prepares the work: campaigns, follow-ups, website updates. New capabilities are tested in our Workflow Lab first and added one at a time, as they prove their value — and nothing goes out without your OK.
How it works
Start with the business. Then decide what to build or change.
Most businesses do not need a broad AI strategy or another catalog of tools. They need to understand where work is getting stuck, which opportunity matters most, and what a sensible first improvement looks like.
Mako Core helps identify that first priority, puts the supporting workflow in place, and measures what happens next. Depending on the problem, that may involve software, automation, AI, an integration, or a simpler process. The technology is a means to the result, not the product pitch.
Founder
Scott Williams, Founder & CEO
A product and engineering leader based in Melbourne, Florida.
Scott has spent more than twelve years building products across web, mobile, and cloud. His work has included health technology, global education, business software, and consumer apps. Across those roles, the recurring problem was rarely a lack of technology. It was choosing the right problem and getting a useful solution into people's hands.
He founded Mako Core to bring that approach to owner-led businesses: understand the operation, focus on one valuable change, implement it carefully, and learn from the result. Mako Core is early, deliberately hands-on, and currently working with a small number of businesses.
Book a 30-minute call, email help@makocore.com, or find Scott on LinkedIn.
Who this is for
A good fit starts with a real business problem
Mako Core works best with owner-led teams, startups, and fast-growing companies that know something needs to improve — and want an Intelligent Website plus extra capacity without another platform to manage.
A good fit
- Owner-led businesses with a clear operational or growth problem, but no time to sort through every possible tool.
- Startups and fast-growing companies that need extra capacity — an Intelligent Website and operating layer without hiring a full technology department.
- Lean teams that want practical help improving how work gets done, not another platform to manage.
- Teams that want AI to prepare useful work while people remain responsible for the final decision.
- Independent insurance agencies — the first live customer vertical, shaped with Eton Bridge.
Probably not a fit
- Teams looking for a self-serve app they can sign up for and configure today.
- Businesses that want AI to contact customers or publish content without human review.
- One-off development projects with no clear business outcome to improve or measure.
- Companies that want a long list of AI ideas instead of a focused first priority.
FAQ
Common questions
What working with Mako Core looks like today.
- What is Mako Core?
- Mako Core builds Intelligent Websites and gives small and midsize teams greater capacity — with the technology, automation, and intelligence to operate at the next level. We work alongside you: transform the site you have or build a new one, connect the systems you already use, and stay involved as the business grows.
- Is Mako Core the same as the Mako Core SDK?
- No. Mako Core (makocore.com) is a technology company in Melbourne, Florida that builds Intelligent Websites for owner-led businesses. The Mako Core SDK is a separate print and document toolkit from Hybrid Software Helix (formerly Global Graphics Software). The two are not affiliated.
- How does an engagement begin?
- It starts with a conversation about how the business works, where time or opportunities are being lost, and which result matters most. If there is a useful first move, Mako Core recommends it and explains why.
- Do I have to configure a platform?
- No. Mako Core sets up the tools and workflows around your business. You can adjust them, but you do not have to choose modules, connect systems, or learn the underlying technology before getting value.
- Will AI act on our behalf?
- Not without approval. AI can research, prioritize, recommend, and prepare drafts. A person remains responsible for anything sent to a customer or published under the business's name.
- Is Mako Core a custom software company?
- Not in the traditional project-shop sense. Mako Core starts with a business outcome and uses the simplest approach that can improve it. Custom software is an option when the business case justifies it, not the default answer.
- What industries do you support today?
- Insurance agencies are the first live customer vertical, shaped with Eton Bridge. We also work with manufacturer and ecommerce storefronts, owner-led service businesses, startups, and fast-growing companies that want an Intelligent Website and more capacity from the team they already have.
- Do you help with SEO and GEO?
- Yes. Mako Core has deep expertise in SEO (search engine optimization) and GEO (generative engine optimization — being findable and recommendable in AI assistants like ChatGPT, Perplexity, and Gemini). We structure the site and content so the right traffic finds you, then turn that traffic into revenue with clearer answers, faster follow-up, and less time chasing the wrong leads — so customers get a better experience and the team gets time back.
- Can I sign up online?
- Not today. Mako Core works with a limited number of businesses and sets up each workspace intentionally. The first step is a 30-minute call.
- How do I talk to someone?
- Open Ask Mako on makocore.com and book a 30-minute call, or email help@makocore.com. Scott Williams, founder and CEO, is based in Melbourne, Florida.
What we believe
Principles for the work
Configured for you, not by you.
We learn how the business works, choose a focused first priority, and set up what is needed. You do not have to assemble a system before it becomes useful.
AI prepares. People decide.
AI can research, organize, recommend, and draft. A person remains accountable for what is sent, published, or promised.
Start with the result
The work should improve something the business cares about: better opportunities, less repetitive work, clearer follow-up, or a result that can be measured.
Use the simplest useful approach
Sometimes the answer is software or automation. Sometimes it is a clearer process. Custom engineering is used when the business case supports it.
Where we are today
Early, hands-on, and built with real businesses
Mako Core is an early-stage company based at Groundswell Startups in Melbourne, Florida. Two paying design partners — an independent insurance agency and a manufacturing and e-commerce brand — give us real workflows to solve, and we run Mako Core on the same platform.
Insurance agencies
Eton Bridge, design partner
Manufacturing & ecommerce
MBX, design partner
Used inside Mako Core
We use the same operating loop for our own opportunities, content, follow-up, and measurement.
Expanding carefully
Other owner-led businesses may be a fit, but we do not claim to support an industry until the work has been shaped with a real business in it.
We'll look at how your business runs and show you what we'd set up first
No product tour of everything Mako can do. A specific recommendation for your business — and an honest answer if it isn't a fit.