We run Mako on Mako
SaaS / software companies
DogfoodThe same system we run our own company on — opportunities, events, social, and competitive context in one place.
For software teams that need a repeatable way to find and follow through on opportunities without handing their business to a CRM rollout. Mako Core is our own workspace, and the reference for this vertical until outside design partners join.
Reference workspace: Mako Core (internal)
Problems
What we solve
- 1
Founder-led growth lives in spreadsheets, Slack, and memory.
- 2
Content and events do not convert into a measurable pipeline.
- 3
AI drafts risk sounding generic or over-promising outcomes.
- 4
No shared company context constraining outreach and social.
Modules
What ships in this pack
Lead Pipeline
Prospects and design partners with lifecycle hygiene.
Outreach Approvals
Draft → human approve → send.
Growth Events
Talks and mixers ending in referral asks.
Social Studio
Atomize one source into a week of posts.
Competition
Ranked rivals — research only, no auto-outreach.
Analytics
Prove what moved pipeline and revenue.
Workflow
How the flow works
- 1
Company context
- 2
Pipeline & events
- 3
Draft content
- 4
Human approve
- 5
Publish & measure
Outcomes
What you get out of it
A single system for conversations, events, and social
Faster iteration with approval gates instead of ad-hoc AI
Dogfood proof: Mako Core runs the SaaS pack every week
We'll look at how your business runs and show you what we'd set up first
No product tour of everything Mako can do. A specific recommendation for your agency — and an honest answer if it isn't a fit.